(212) SPRING SUMMER SALE!
July 21, 2010
We need to make some room for the new product coming in for fall!.
Come and Grab a steal on great tops, dresses, shoes, skirts, and shorts all at 50% off!
Fashionista give us props!
July 13, 2010
Its great to get noticed, big thanks to Fashionista.com fir the very flattering article written about (212) on their latest post –
Actual article: http://fashionista.com/2010/07/label-to-watch-212/
Label to Watch:
Well made clothes that also happen to be cuteand affordable are pretty much impossible to come by these days. The guys behind year-old label (212) want to change that.
Vancouver-based duo Anthony Castro and Scott Walhovd met while working in New York City as a fashion model and designer, respectively. After moving to Vancouver in 2005 and opening up a boutique, the team decided to launch a private label. (212) was born in Fall 2009.
What differentiates (212) from other lower-end contemporary labels is not the price–a dress for instance, might run you $160–but the quality, which is more on the luxury level. Everything is made with particularly attention paid to finishing details and fabric quality. (You could compare the quality to that of high-end favorites likePhillip Lim and Proenza Schouler.)
The look is decidedly school girl, which means if you like APC but prefer something a bit flouncier, this collection will likely appeal. We’re particularly fond of the fall collection, which includes an adorable navy short suit and several sweet, but not cloying, dresses.
Right now, (212) is available at Dear Fieldbinder in Brooklyn and about 30 more retailers across North America, including the label’s Vancouver store. (If you live anywhere in the world other than New York and Vancouver, you can call up the store on 604-685-2426 to find the closest (212) retailer.)
What’s more, Castro and Walhovd are planning to move back to New York at the end of this fall, which means you’re likely to find (212) at more boutiques within the area code very soon.
Scout Magazine – local talent
July 5, 2010
(212)
“Why are there no designers making well-made, beautiful clothing at prices that we can afford?”
It was this revelation that sparked an interest among two friends living in New York City. They realized that there seemed to be a huge gap in the contemporary fashion market — clothing that catered to the budgets of everyday consumers who were searching for quality, style and affordability. (212) was created by two friends from very different backgrounds who met in New York’s downtown fashion scene. Scott, who started out as a model, and hailed from the West Coast of Canada and Anthony, an experienced Parsons graduate, that grew up in the lower east side of Manhattan. With the retail store as their laboratory, Anthony and Scott were able to test and streamline the type of clothing that their girl wanted. Over the past 3 years the collection has grown a strong, individual personality.
(212) the brand, is youthful, vibrant, and contemporary. It offer’s sophisticated yet sexy silhouettes that transition from day to evening.
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