Heavy Rotation

March 28, 2010

Warmer weather means we’re propping the door open – and blasting out the appropriate “I-just-want-to-dance-and-feel-good” music.

Our Top Five Songs on Our Playlist:

Miike Snow – Song For No One
M.O.P – Ante Up
Empire of the Sun – We Are the People
Phoenix – 1901
Damian Marley & Nas – As We Enter

If you decide to dance our way at 545 W. Cordova, come by because we just upped the ante on our Fall and Winter collection! More items are now at least 50% OFF! An as Aerosmith said, “walk this way!”

QUICK TRIP TO NYC

March 25, 2010

So this last 3 months has been crazy for us, were bouncing all over the place from showrooms to presentations and press parties, I’m wishing now that i could clone myself thrice!
a 4 day trip to New York and i managed to cram a lot into it. Here are a couple pictures of our new showroom Akiaz hard at work. CJ our PR agent set up some an invite only, private press showings with some of the best magazines and blogger’s in the city.
We alos did a little bit of scouting around checking Brooklyn’s potential retail spots for our potential new store location.

Potential new store!

(212) in NYLON MAGAZINE!

March 17, 2010

(212) is picking up!

Check out the latest press for (212)’s fall line! http://www.nylonmag.com/?section=article&parid=4366

PHOTO BY KYLA HEMMELGRAN, STYLED BY MILA FRANOVIC, HAIR AND MAKEUP BY ASHLEY GESNER, WORN BY TIARA FROM NEXT MODELS

LOOKBOOK: (212)

Can we have your name, phone number, and a dress, please?

If fashion kids like Erin Kleinberg, Mary Kitchen, and Shenae Grimes are any indication, there’s a lot of cool style coming from Canada.

So when the (212) lookbook landed on our desk, we weren’t surprised the flirty outfits came from Vancouver and not from New York (where 212 is our standard area code).

Turns out the designers Scott Walhovd and Anthony Castro did live and study in Manhattan, where they came up with a big question:

“Why are there no cute clothes that our girlfriends can afford?”

Their solution are these easy, awesome outfits that you can wear – and rock – in cities worldwide. Even better, their latest look book gives amazing hair and makeup ideas (thank you, Ashley Gesner) to make a casual look into something more dynamic.

Flip through and see why we want to be in the (212)…
–FARAN KRENTCIL

This story was published on March 17, 2010.

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